Old Bear (Jane Hissey)  is a popular series of children's books written by British author and illustrator Jane Hissey. The books became the basis for a BAFTAaward-winning television series Old Bear Stories.
 
The animals at the playroom have remembered that Old Bear disappeared long ago. He has been put into the loft. They rescue him and bring him back down to the playroom. He becomes the most respected toy and guides the others in their many adventures. 
 
Available on on Amazon as a Recycled Reading Buddies Bundle - 2 Items: Teddy Bear Plush Toy, Children's Book Old Bear
http://www.amazon.com/dp/B07H8LRH7P?ref=myi_title_dp